|
|
|
Bidding On Ebay: When It Pays To Know The Rules
With the dawn of the new era of technology, the Internet has
evolved in such haste that people find shopping online an
alternative. That's why eBay is considered as a viable place to
bid on things that they want to acquire.
The nature of...
Ebay Selling Making Sure You Get Paid
WHEN PAYMENT MATTERS
When everything's settled after the seller has posted a product
in eBay, there's only one thing that needs to be accomplished:
payment mode.
When selling something, the most important thing a seller must
consider is...
What are the Best Types of Items to Sell on eBay?
One of the most asked questions I get is, "What are the best products to sell on eBay?"
The truth is that virtually anything will sell on eBay. But it must first of all be realized that nothing can be guaranteed - eBay is after all an open market...
When Scintilating Near Nudity On eBay Pays You Well !
A little ole lady hits it big on the red light district on eBay
It may cause undue stress in their marriage unfortunate as that is. The fact that she cant remember where the other four are or the suspicion that they were broken by her husband...
You Won That Ebay Auction! Now What Do You Do?
It's a heady feeling when you win your first eBay auction: a mixture of happiness and perhaps just a little fear. After all, there seems to be so much to do before you can actually get your item. What do you do next?
The simple answer is: you send...
|
|
| |
|
|
|
|
|
|
Secret Method To Explode Your Ebay Sales!
eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.
It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again.
Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. What they are purchase from you is really some form of advertising.
Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free. You just have to pay the shipping and handling costs.
My guess is that the advertiser probably isn’t making much if any money on the sunglasses. But they also aren’t losing any money. The shipping and handling most likely cover their actual costs. What they really want is something far more valuable – your contact information and your “permission” to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.
Once this company has your contact information and “permission” to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.
Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let’s look at an extreme example. Let’s pretend that you own a car dealership that only sells high end sport cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by “selling” a special report. For example you could sell a report on eBay entitled “18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo”.
An ad like this would get some attention, especially from people who are interested in trading up to a high end sport car. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce – except your time – and there would be no overhead, no inventory, and no headaches.
Since this report would be nearly all profit you could set a low “Buy It Now” price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset eBay’s seller fees.
In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report resources for them to research. For example the resources could be dealers that know how to work special financing deals or specialize in selling high end sport cars below market value. The resource you suggest would of course be your own car dealership!
The report did not cost you anything to produce and it fully paid for it's own ad costs with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively.
Once you have their name and contact information you could send them a weekly “hot sheet” of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on.
If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company.
Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.
About the Author
Todd Reese is an information marketer, eBay seller, marketing consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.
|
|
|
|
|
|
