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Attract eBay Buyers Like CRAZY !
As an ebay(TM) seller it happens very often (too often) that listings close without any bids. Did this happen to you ? Many sellers are frustrated and quit their eBay(TM) business. Have you realised that these fees from unsold items can sum up...
Get to Grips with the "eBay Value" of Your Product and Increase Your Profits
Most people buy from eBay for one of two reasons; either to save
money or to find a rare item which is unavailable anywhere
else.
On the other side of the equation, sellers are constantly trying
to find worthwhile, readily available...
How to Drop Ship Products on Ebay
Let me start with an interesting eBay auction story!
I was experimenting with various ads and categories in eBay. There are many tools on the market that can help you locate what are called "Hot eBay Sales Items". A few years ago,...
Understanding Ebay’s “Description Theft” Policy
When a seller writes an original description of an item or takes an original picture, they own the copyright on their work. This happens without any requirement for them to register or even to want the copyright – that’s just the way copyright...
Why It's a BAD Idea To Promote Hot Selling Products on eBay
Copyright 2005 Alexis Dawes
Do a quick search on Google, Yahoo, or your favorite auction resource site, and you'll quickly discover there are several software programs targeted to vendors who want to promote hot selling products on eBay.
The...
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On Ebay Aida Is More Than An Opera By Verdi
Ask most people what Aida is and they will tell you it is an
opera set in Egypt. Ask a marketing person and they will tell
you that it is the sales formula that all advertising must
incorporate if it is to succeed.The letters stand for:
A Attention
I Interest
D Desire
A Action
It is a formula that can also help you write better ebay auction
listings.
It does not matter how well your description is written, how
good your product is or what terrific value it represents if no
one knows about it. So how do you grab people's attention and
get them to read your listing?
We know that the majority of potential bidders will start by
going to eBay's search engine. So the important thing is to get
as many key words or phrases that they might use into your
title. If I am looking for a Rolex Oyster wristwatch I might
type in Rolex, Oyster or wristwatch into the search engine. If
you have a Rolex Oyster Wrist Watch for sale at £25 I will not
even find it if your listing title is something like "Amazing
Value Top of the Range Quality Watch"
The secret is to think like a buyer. EBay offer you some tools
to help you gain attention. If you cannot get everything in your
title that you want you could pay an extra 50p and add a sub
title or go for one of the other enhancements that eBay offer.
Only testing will tell you whether these are worth it for your
products.
Having gained attention
and got people to read your listing you
have to get and maintain their interest. The very best way to do
this is to answer the question that we all have in the back of
our mind when we read any advertising, "What's in it for me?" If
you description starts by outlining what the item is and then
details the benefits it offers you will draw the reader onto the
next stage which is to create the desire to own the item. One of
the best tools to create desire is visualization. Phrases like
"Just imagine how you will feel wearing a top of the range
watch" or "Just think as a Rolex owner you will standout from
the crowd".
So far you have done really well in attracting potential bidders
attention, getting their interest and arousing their desire but
unless you can get them to take some action it will all have
been a waste of time. So how do you get them to take action? It
is quite simple really you just ask them. "If you don't want to
miss this wonderful watch bid now."
This has been a brief introduction to the AIDA formula but I am
sure if you keep it in mind while you are writing your listings
you will see an increase in bidders.is to be successful.
About the author:
Dave Bromley is a writer and eBay fan who runs one of the UKs
biggest online auction information sites. He also publishes a
monthly newsletter and has a 6 part mini course for people who
are new to eBay auctions. For more information visit
http://www.ukauctionline.co.uk
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