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eBay Auctions and the fear of the unknown
eBay Auctions and the fear of the unknown
One of the things that keep people from performing is fear of the unknown. Hosea 4:6 says, "My people are destroyed for lack of knowledge." The good news is that the unknown can be conquered with good...
Ebay Pricing Strategies
THE MAKINGS OF A SUCCESFUL SELLING PROPOSITION
The secret of a successful online marketing or online
transaction lies on a good reasonable price.
The reason why most business owners do not succeed in promoting
their product is either...
eBay the Easy Way!
Last week, I picked up a copy of Entrepreneur’s eBay Startup Guide magazine. It’s filled with helpful articles for those interested in starting their own successful Ebay business. The guide gives great step-by-step advice for determining what to...
How to sell more on eBay by studying your competitors
If you've a savvy businessperson, the chances are you've already taken a look at your competitors' auctions. What you might not have realised is just how much you can learn if you know what you're looking for.
To begin with, don't bother looking...
Selling cars and car parts on eBay
"After I found out what my friend Brian was doing with all of those car parts he was buying from the store and then shipping them off for money, I was hooked..."
This may come as a surprise to some of you but did you know that Ebay has a section...
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Boost Your Profits On Ebay With One Simple Trick
Did you know that the most important thing that separates ebay
neophytes from successful ebay sellers and ebay powersellers is
how they construct titles and descriptions?
Most ebay neophytes and unsuccessful ebayer sellers--as well as
some successful ebayer sellers--have no idea that one title is
any different from another. In fact, the difference between a
good title and description can be the difference between 15
visitors and 250 visitors--which has huge implications for your
bottom line.
So what makes a good title?--Three things: keyword-packing,
accuracy, and readability.
Keyword-packing will determine when your auction is pulled up in
response to an ebay search. For instance, if you are selling
jewelry and use the words "white gold" in your title, whenever
someone searches for "white gold" by titles, your auction will
be one of the results that gets pulled up. This is why you
should always load your ebay auctions with relevant keywords.
Another important part of writing titles is accuracy. If you use
keywords that are highly-searched but irrelevant to your
auction, your auction will get pulled up by a lot of searches,
but will not end up with a high final price. If a visitor is
looking for one thing and finds something entirely different,
they will more than likely hit 'back' immediately. This is why
you should always write a title that focuses on an accurate
description of your product.
The last component of writing titles is readability. If your
auction title is not readable and compelling, very few potential
customers will open it. To keep it readable and compelling,
avoid tossing together a jumble of words that will
get pulled by
more searches, but wont attract buyers. Also include
descriptive, compelling words and phrases to attract buyers,
such as "new" or "50% off."
In addition to writing a good title, you will also need a good
description.
A good description should also include keyword-packing. As I
discussed earlier, you should include as many relevant keywords
as you can in your description; however, you should try to keep
this within reason. Don't fill your description with random
keywords. Instead, insert them into your description as often as
possible without sacrificing readability.
You will also want to write a compelling description. You should
consider what separates you from other ebay sellers and focus on
those points. For instance, let's say all of your merchandise is
brand new. You could make it a point to stress how other ebay
sellers often auction off broken and refurbished items--and that
they can only be assured that they will receive high quality
products if they shop at your store.
The gap between ebay powersellers and ebay newbies is big, but
some of the steps to bridging the gap are small. Using better
titles and descriptions is one of those small steps. If you
follow the methods I outlined in this article, you could easily
boost the amount of visitors your auctions receive by a factor
of five or ten.
About the author:
Jason James website 'The Auction Resource Network' reveals his
inside secrets and sources that help him pocket over $10,000 a
month on eBay.
Claim your FREE 'Top 10 eBay Selling Secrets' eBook: www.auctionresourcen
etwork.com
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